Marketing Calendar - Key Events & Dates for Content Planning
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From March Madness to April Fool's Day to Cyber Week, seasonal and cultural events are key for marketers to stay on top of to stay relevant!
It can be hard to keep track of so many important dates, so we've created a this marketing calendar to help plan your marketing campaigns while aligning them to key cultural events and holidays.
Use our marketing calendar to plan your campaigns and be sure to never miss an important date again!
Follow our marketing calendar to add it directly in your calendar of choice.
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Emoji Day 😍 🎉
If there is ever a time to get playful with emojis in your subject lines and content, it’s World Emoji Day!
Use this day as a playful excuse to celebrate emojis!
Back to School Season 🎒
The sun is shining, the birds are chirping, and back to school season has officially begun!
The National Retail Federation estimates total sales were about $37 billion during the back-to-school season in 2022.
Book Lovers Day
A celebration for readers everywhere.
Share your favorite reads, author spotlights, or cozy recommendations—perfect for publishers, educators, and lifestyle brands.
National Dog Day
Celebrate man’s best friend!
National Dog Day is a feel-good opportunity to share pet content, highlight adoptions, or launch pup-focused promos. 🐾
Labor Day (US & Canada)
Observed in early September, Labor Day honors workers and the labor movement.
It also marks the unofficial end of summer—ideal for sales and travel content.
Start of Latinx Heritage Month
From September 15 to October 15, recognize and celebrate the vibrant culture, history, and impact of the Latinx community through storytelling, spotlights, and events.
Oktoberfest 🍻
Raise a glass to this iconic German celebration known for beer, bratwurst, and Bavarian culture.
Great for festive content, seasonal menus, and fall fun.
International Day of Peace
A global observance promoting peace, nonviolence, and unity.
It’s a great time to share thoughtful content and support global humanitarian efforts.
National Daughter’s Day
A day to celebrate daughters of all ages.
Perfect for heartfelt tributes, family-focused content, or limited-time offers on gifts and experiences.
National Son's Day
Similar to Daughter’s Day, this is a chance to appreciate and celebrate sons with love, memories, and meaningful connections.
Start Prepping for Cyber Week 💻 💸
While there is no perfect time to start preparing for Cyber Week sales, if you haven't begun thinking about your offering, now is the time!
With the lines blurring each year into more of a Cyber November, this trend isn’t stopping any time soon.
With that in mind, it’s a good idea to offer a sneak peek of some of your Cyber Week deals in your emails and texts leading up to it.
Start of LGBTQ+ History Month
Celebrate the achievements, history, and ongoing advocacy of the LGBTQ+ community.
An opportunity for education, allyship, and visibility.
Start of National Disability Employee Awareness Month
October kicks off a month recognizing the contributions of employees with disabilities and promoting inclusive work environments.
World Mental Health Day
Today marks a global initiative aimed at raising awareness and support for mental health issues.
It provides an opportunity to demonstrate empathy and compassion to your subscribers by expressing your willingness to help them cope with stress, anxiety, and depression.
You can build trust and connection with your audience by sharing resources, tips, and encouragement.
Canadian Thanksgiving
Today marks a global initiative aimed at raising awareness and support for mental health issues.
It provides an opportunity to demonstrate empathy and compassion to your subscribers by expressing your willingness to help them cope with stress, anxiety, and depression.
You can build trust and connection with your audience by sharing resources, tips, and encouragement.
Indigenous Peoples' Day
An important day to honor and recognize the culture, resilience, and history of Indigenous communities.
Center Indigenous voices and heritage in your messaging.
National Cat Day
For the feline fans! Share cute content, adoption stories, or spotlight your audience’s beloved cats. 🐱
Halloween 🎃
Spooky season is here! Get creative with costumes, treats, eerie decor, and festive promotions.
A goldmine for fun, interactive campaigns.
Start of Native American History Month
November celebrates the rich traditions, culture, and contributions of Native American communities.
Amplify voices, share stories, and promote understanding.
Singles’ Day
This holiday is wildly popular throughout China.
Singles’ Day is appropriately commemorated on November 11th—or 11/11—to celebrate the joys of being single rather than the challenges of being without a partner.
World Kindness Day
Encourage random acts of kindness, community initiatives, and compassion.
A heartwarming day to uplift your audience and brand.
Small Business Saturday
Celebrate local!
Highlight your small business or support others by sharing unique stories, offers, and community pride.
Cyber Week
While Black Friday and Cyber Monday are still the peak days for holiday sales, we’ve seen Cyber Week become more popular over the years, with the lines almost blurring into Cyber November.
Cyber Week typically takes place in the days between Thanksgiving and the following Tuesday:
- Thanksgiving
- Black Friday
- Small Business Saturday
- Cyber Monday
- Giving Tuesday
American Thanksgiving
Thanksgiving is a time to express gratitude and celebrate with family and friends.
It’s also a great opportunity to connect with your customers and show them how much you appreciate their loyalty and support.
For many Americans, Thanksgiving represents a time when settlers stole land from the Native Americans and initiated decades of violence.
Keep this in mind in your messaging and use this as an opportunity to recognize and reflect on the struggles still faced by Native Americans in society today and how colonialism has harmed communities around the world.
Black Friday
The most anticipated shopping day of the year.
Roll out big deals, extended hours, and irresistible calls to action.
Cyber Monday
Cyber Monday is an online shopping event that takes place on the Monday following Thanksgiving.
Known for retailers offering significant discounts and promotions, primarily catering to online shoppers.
World AIDS Day
Unite in the fight against HIV/AIDS and show support for those affected on World AIDS Day.
Raise awareness, promote education, and combat stigma as we strive for an AIDS-free future.
Let's honor the lives lost, support those living with HIV/AIDS, and work together towards prevention, treatment, and a cure.
Giving Tuesday
After the shopping spree, comes giving back.
Spotlight causes, fundraisers, or nonprofit partnerships in this global day of generosity.
Human Rights Day
Stand up for equality, justice, and dignity for all on Human Rights Day!
Honor the Universal Declaration of Human Rights and advocate for the protection of human rights around the globe.
Let's amplify marginalized voices, combat discrimination, and work towards a world where everyone's rights are respected and upheld.
Christmas Eve 🎄
The night before Christmas is filled with magic, anticipation, and last-minute shopping!
Perfect for warm wishes and festive content.
Christmas Day
A time of joy, giving, and celebration.
Send heartfelt messages, share holiday moments, or reflect on the year.
Boxing Day
Boxing Day marks the start of the post-holiday sales season.
This traditional holiday, which originated in Britain, was once a day to donate to those in need.
It has since become a popular shopping day during the Christmas season.
New Year's Eve
Ring in the new year with celebration, reflection, and anticipation.
Great for countdowns, best-of lists, or party-themed campaigns.
New Year's Day
New Year's Day, celebrated annually on January 1st, marks the beginning of the Gregorian calendar year.
It is a widely celebrated holiday with traditions including parties, fireworks, and making resolutions.