Marketing Calendar - Key Events & Dates for Content Planning

Commence Arab American Heritage Month by honoring the rich cultural tapestry and contributions of Arab Americans. Embrace diversity, celebrate heritage, and amplify Arab voices in our communities.

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Let's recognize the resilience and vibrant traditions of Arab American culture throughout the month and beyond.

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Image Source: Robert Nickelsberg

Highlight your brand’s commitment to sustainability. Promote eco-friendly products and share your green practices to inspire your audience to make environmentally conscious choices.‍

Be sure to carry your commitment to sustainability past Earth Day and into every day of the year.

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Celebrate workers’ achievements with exclusive discounts on productivity-enhancing products. Use powerful imagery and messaging related to workers’ rights.

Kick-off Asian American and Pacific Islander (AAPI) Heritage Month by celebrating the rich cultures, traditions, and contributions of AAPI communities. Amplify AAPI voices, share stories of resilience, and promote cultural diversity and inclusion. Let's honor the diversity and strength of the AAPI community.

Celebrate the backbone of our economy during Small Business Week!

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Show your support for local entrepreneurs, shop small, and champion the unique offerings of small businesses. Let's recognize the vital role small businesses play in driving innovation, creating jobs, and strengthening communities.

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May the Force be with you on Star Wars Day! Join fans around the world in celebrating the beloved saga with screenings, cosplay, and themed events. Let's unite in our love for a galaxy far, far away, and may the fourth be with you!

Step into the spotlight and embrace fashion's biggest night at The Met Gala! This year's theme is Superfine: Tailoring Black Style - it aims to explore the importance of tailored style to the formation of Black identities.

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The Met Gala is an annual haute couture fundraising festival held at the Metropolitan Museum of Art's Costume Institute in Manhattan. Founded in 1948 by Eleanor Lambert, The Met Gala is widely considered the most prestigious and glamorous fashion event. Hosted by Anna Wintour, editor-in-chief of Vogue, The Met Gala is sure to be the talk of the internet.

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From breathtaking couture to dazzling celebrities, join the glamorous festivities and immerse yourself in the world of haute couture and artistry. Let's witness the magic of fashion come to life on the red carpet.

As Mother's Day approaches, take extra time to acknowledge the mothers in your life.

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Some campaign ideas include:

• Highlight the mothers in your company
• Remind customers to make reservations
• Run sales for family members buying gifts

Don't forget to acknowledge that Mother's Day might be challenging for some and give them an option to opt-out of any Mother's Day marketing communications.

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History of Mother's Day:

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Mother's Day is celebrated in many countries throughout the world, but the date may vary depending on the country. In the US, Canada, andAustralia, Mother's Day will be celebrated on May 11, 2025 and is celebrated annually on the 2nd Sunday in May.

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Mother's Day is rooted in the tradition of “Mothering Sunday” whose origin is that of a Christian festival of the same name. "Mothering Sunday" was traditionally celebrated on the fourth Sunday during Lent, since its intention was to encourage people to return to their “mother” church for a special service every year.

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Over the centuries, the "Mothering Sunday" stepped away from religion and instead evolved to focus on the celebration of mothers and became the holiday we now celebrate today.

Memorial Day is a day to honor the military personnel who died while serving the United States Armed Forces. Traditionally it falls on the last Monday of May and is often considered the start of summer.

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In addition to honoring our military service members who have passed, many events and promotions pop up for Memorial Day weekend.

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Kick off the summer season with promotions on summer and patriotic clothing, party items, and grilling gear. Offering deep discounts to draw attention will help boost sales.

Celebrate the beginning of Pride Month! 🌈✨

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This month is dedicated to honoring LGBTQ+ history, achievements, and the ongoing fight for equality.

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Whether you're hosting events, sharing stories, or showing support, AddEvent makes it easy to ensure your community stays connected.

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📅 Make your Pride events unforgettable

Celebrate the dads, granddads, bonus dads, and father figures who’ve shaped our lives!

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💙 Father’s Day is a time to show appreciation for all the love, guidance, and (often corny) dad jokes.

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Whether you’re promoting a Father’s Day sale, event, or just spreading the love, AddEvent helps your audience remember the moment.

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Juneteenth marks the day in 1865 when the last enslaved African Americans in Texas learned of their freedom—more than two years after the Emancipation Proclamation.

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Today, it stands as a powerful celebration of freedom, resilience, and Black culture.

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Honor this historic day by attending local events, supporting Black-owned businesses, and taking time to reflect on the journey toward equality.

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Strike a pose—it’s National Selfie Day! 📸

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Whether it’s a solo shot, a group selfie, or a snap with your furry friend, today is all about capturing the moment.

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From brands running selfie contests to influencers sharing their best angles, this is the perfect day to engage your audience. Don't forget to use "Add to Calendar" links so no one misses the chance to snap and share!

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This day celebrates self-expression and creativity through selfies. Encouraging your customers to take selfies with your products and share them on social media is a fun way to engage with your audience and showcase your brand personality.

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You have the opportunity to offer incentives or rewards for the best selfies, such as discounts, coupons, or prizes.

You can’t go wrong with celebrating Canadians!

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After all, it’s a national day and a time for them to show their pride and appreciation for their country.

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Tip: Don't forget to segment your audience!

July kicks off Disability Pride Month—an opportunity to celebrate the achievements, contributions, and diversity of the disability community.

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It’s a time to raise awareness, promote accessibility, and champion inclusion.

Independence Day is a classic American holiday, and it’s the perfect way to start off a festive summer!

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Research on the 4th of July indicates customers are most likely to click on emails that include “Independence Day” in the subject line, so keep that in mind while planning your email campaigns!

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Tip: Don't forget to segment your audience!

A sweet excuse to indulge!

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World Chocolate Day is perfect for celebrating one of the world’s most beloved treats—ideal for food brands, fun posts, and dessert promos.

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If there is ever a time to get playful with emojis in your subject lines and content, it’s World Emoji Day!

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Use this day as a playful excuse to celebrate emojis!

The sun is shining, the birds are chirping, and back to school season has officially begun!

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The National Retail Federation estimates total sales were about $37 billion during the back-to-school season in 2022.

A celebration for readers everywhere.

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Share your favorite reads, author spotlights, or cozy recommendations—perfect for publishers, educators, and lifestyle brands.

Celebrate man’s best friend!

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National Dog Day is a feel-good opportunity to share pet content, highlight adoptions, or launch pup-focused promos. 🐾

Observed in early September, Labor Day honors workers and the labor movement.

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It also marks the unofficial end of summer—ideal for sales and travel content.

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From September 15 to October 15, recognize and celebrate the vibrant culture, history, and impact of the Latinx community through storytelling, spotlights, and events.

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Raise a glass to this iconic German celebration known for beer, bratwurst, and Bavarian culture.

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Great for festive content, seasonal menus, and fall fun.

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A global observance promoting peace, nonviolence, and unity.

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It’s a great time to share thoughtful content and support global humanitarian efforts.

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A day to celebrate daughters of all ages.

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Perfect for heartfelt tributes, family-focused content, or limited-time offers on gifts and experiences.

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Similar to Daughter’s Day, this is a chance to appreciate and celebrate sons with love, memories, and meaningful connections.

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While there is no perfect time to start preparing for Cyber Week sales, if you haven't begun thinking about your offering, now is the time!

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With the lines blurring each year into more of a Cyber November, this trend isn’t stopping any time soon.

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With that in mind, it’s a good idea to offer a sneak peek of some of your Cyber Week deals in your emails and texts leading up to it.

Celebrate the achievements, history, and ongoing advocacy of the LGBTQ+ community.

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An opportunity for education, allyship, and visibility.

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October kicks off a month recognizing the contributions of employees with disabilities and promoting inclusive work environments.

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Today marks a global initiative aimed at raising awareness and support for mental health issues.

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It provides an opportunity to demonstrate empathy and compassion to your subscribers by expressing your willingness to help them cope with stress, anxiety, and depression.

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You can build trust and connection with your audience by sharing resources, tips, and encouragement.

Today marks a global initiative aimed at raising awareness and support for mental health issues.

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It provides an opportunity to demonstrate empathy and compassion to your subscribers by expressing your willingness to help them cope with stress, anxiety, and depression.

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You can build trust and connection with your audience by sharing resources, tips, and encouragement.

An important day to honor and recognize the culture, resilience, and history of Indigenous communities.

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Center Indigenous voices and heritage in your messaging.

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For the feline fans! Share cute content, adoption stories, or spotlight your audience’s beloved cats. 🐱

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Spooky season is here! Get creative with costumes, treats, eerie decor, and festive promotions.

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A goldmine for fun, interactive campaigns.

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November celebrates the rich traditions, culture, and contributions of Native American communities.

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Amplify voices, share stories, and promote understanding.

This holiday is wildly popular throughout China.

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Singles’ Day is appropriately commemorated on November 11th—or 11/11—to celebrate the joys of being single rather than the challenges of being without a partner.

Encourage random acts of kindness, community initiatives, and compassion.

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A heartwarming day to uplift your audience and brand.

Celebrate local!

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Highlight your small business or support others by sharing unique stories, offers, and community pride.

While Black Friday and Cyber Monday are still the peak days for holiday sales, we’ve seen Cyber Week become more popular over the years, with the lines almost blurring into Cyber November.

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Cyber Week typically takes place in the days between Thanksgiving and the following Tuesday:

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• Thanksgiving
• Black Friday
• Small Business Saturday
• Cyber Monday
• Giving Tuesday

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Thanksgiving is a time to express gratitude and celebrate with family and friends.

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It’s also a great opportunity to connect with your customers and show them how much you appreciate their loyalty and support.

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For many Americans, Thanksgiving represents a time when settlers stole land from the Native Americans and initiated decades of violence.

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Keep this in mind in your messaging and use this as an opportunity to recognize and reflect on the struggles still faced by Native Americans in society today and how colonialism has harmed communities around the world.

The most anticipated shopping day of the year.

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Roll out big deals, extended hours, and irresistible calls to action.

Cyber Monday is an online shopping event that takes place on the Monday following Thanksgiving.

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Known for retailers offering significant discounts and promotions, primarily catering to online shoppers.

Unite in the fight against HIV/AIDS and show support for those affected on World AIDS Day.

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Raise awareness, promote education, and combat stigma as we strive for an AIDS-free future.

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Let's honor the lives lost, support those living with HIV/AIDS, and work together towards prevention, treatment, and a cure.

After the shopping spree, comes giving back.

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Spotlight causes, fundraisers, or nonprofit partnerships in this global day of generosity.

Stand up for equality, justice, and dignity for all on Human Rights Day!

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Honor the Universal Declaration of Human Rights and advocate for the protection of human rights around the globe.

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Let's amplify marginalized voices, combat discrimination, and work towards a world where everyone's rights are respected and upheld.

The night before Christmas is filled with magic, anticipation, and last-minute shopping!

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Perfect for warm wishes and festive content.

A time of joy, giving, and celebration.

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Send heartfelt messages, share holiday moments, or reflect on the year.

Boxing Day marks the start of the post-holiday sales season.

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This traditional holiday, which originated in Britain, was once a day to donate to those in need.

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It has since become a popular shopping day during the Christmas season.

Ring in the new year with celebration, reflection, and anticipation.

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Great for countdowns, best-of lists, or party-themed campaigns.

New Year's Day, celebrated annually on January 1st, marks the beginning of the Gregorian calendar year.

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It is a widely celebrated holiday with traditions including parties, fireworks, and making resolutions.